Yesterday I spent an hour leaving friendly notes around town – I hid some of them in shops and left others out in public view. Today I checked a couple of places where I’d left them and they had gone, which is exciting. Now I’m really hoping to hear back from someone who has found one of them, but as yet I haven’t and I’m starting to worry.
A few years ago I attended a business management conference. One of the lecturers there gave a presentation on marketing and told us that a general rule for handing out flyers, which is probably what distributing my notes is most akin to, is to expect a success rate (someone contacting your organisation) of about 0.5%. That’s 1 response for every 200 flyers. Two hundred. I found it difficult enough to think of 9 relatively non-creepy statements, I don’t know how I could possibly manage 191 more.
Of course, it’s not like I’m not selling anything so that should make things a little more favourable, but I am genuinely concerned that I might not get any responses at all.
So if you’ve found a card then please get in touch and help restore my sanity.